It was surveyed that 92% of consumers will hesitate to buy a product or service if there are no reviews left by customers. Thus, Google reviews, especially positive ones, will have an impact on your apartment’s publicity and recognition.
Reviews are an essential marketing tool for property managers when you consider that they assist tenants make informed selections about the apartments to live in.
Positivity and honesty in reviews construct the trustworthiness of your apartment, draw in new renters, and enhance search engine ratings. You can also choose to buy Google reviews and get that positive vibe flowing.
This blog examines some realistic techniques to encourage renters to make contributions to your Google reviews and enhance the online visibility of their apartments.
Ways to Encourage Google Reviews for Your Apartment
You’ll need the following measures to secure a positive review for your apartment, so understand the importance of each pointer.
1. Use Apartment Texting
A text message is one of the handiest and most efficient methods to invite Google reviews. Property managers can send custom-designed review requests to renters by SMS thanks to apartment texting services.
Send the tenant a text message expressing gratitude and asking with politeness that they provide a review by clicking on a Google review link.
2. Ask Directly After Interactions
You can request reviews from tenants following favorable interactions, like move-in days, or after solving difficulty is fixed. By asking tenants directly when they’re happy with your services, you improve the chances of getting a positive review.
Remember to teach your personnel to identify those possibilities and civilly but assertively request reviews.
3. Include Automatic Reminders
You can now choose to easily ask tenants for reviews through automating review requests. After any big occurrence like rent renewals or lease completions, set up these computerized reminders.
You can also choose to set up e-mail or SMS review requests with automated responses. Through these responses, you can ensure that your team is functioning well and is never passing over the possibility of gauging a review.
4. Involve Tenants in Local Events
Inviting people to community events and making them feel at home is very important for making them feel satisfied with your apartment. Putting together neighborhood gatherings improves the experience of your tenants and builds your relationship with them.
Positive tenant reviews are much more likely to arise from them when they feel valued and cared for within the network.
5. Leverage Email Campaigns and Social Media
Social media and e-mail are beneficial tools for interacting with tenants and acquiring reviews. When the tenants can connect with you on both physical and social platforms, it is easy for them to leave an honest review.
Thus, tenants must be reminded of the value of writing reviews in your frequent tenant newsletters and social media posts.
6. Create a Designated Review Station in Your Leasing Office
A great way of accumulating reviews would be to have a special review station set up in your leasing office. This can be a PC or tablet that gives them easy access to your Google review page.
When tenants come into the office for general assistance, leasing inquiries, or renewals, they should be encouraged to leave a brief review. This face-to-face method can spur quick action and ease the review process.
7. Respond to Existing Reviews
Reacting to reviews demonstrates your interest in tenant review and dedication to enhancing their rental experience.
Building trust in the community by responding to issues raised in bad reviews or thanking tenants for their positive ones invites additional residents to voice their reviews.
8. Feature Reviews in Marketing Materials
Putting up current Google reviews for your advertising substances is another proper approach to get more of them. Emphasize favorable reviews from renters in rental brochures, social media posts, and e-mail newsletters.
Tenants are much more likely to make contributions after they have a look at their peers exchanging reviews.
9. Encourage long-term tenants to Share Their Experience
Your longest-tenant residents are usually the most contented ones, and they can provide deeply insightful reviews on what makes your apartment complex an extraordinary place to stay.
Urge those tenants to post testimonials on Google as their reviews can significantly impact the variety of prospective tenants.
10. Use Google Review Widgets on Your Website
Add Google review widgets to your rental site to make it easy for new tenants to put up reviews and for prospective tenants to view them.
These widgets show reviews that have already been written and provide tenants with an easy way to feature their own.
Best Practices for Encouraging Honest and Positive Reviews
You have to go past simply soliciting tenants to submit reviews to accumulate sincere and suitable reviews. The following are some best practices to remember,
- Make sure that submitting a review is an easy process by providing concise directions and direct links on your Google review page.
- Ask for reviews, when the renters are satisfied, like simply when they flow in or after a repair request is completed.
- Invite tenants to speak about their actual reviews, both suitable and terrible ones. Genuine reviews establish long-term acceptance and are more useful than asking for mere favorable ratings.
- A tiny act of gratitude could make a big difference. Thank renters for their reviews, either in your e-mail correspondence or in your public responses.
Conclusion
To improve your apartment’s internet reputation and attract new renters, Google reviews are critical.
The number of favorable reviews for your apartment will increase by instilling a comprehensive strategy that encourages reviews through direct inquiries, neighborhood gatherings, e-mail campaigns, and more.
As you constantly interact with your tenants by answering their reviews and sticking to best practices, you can gather lots of candid reviews. Additionally, you can reach out to Buyreviewz and use their reviewing services.
Your rental complex can have a huge internet presence that will increase confidence and showcase with persistent efforts.
